Fix-a-Form, the multipage label
A popular & effective way to support new marketing initiatives and product promotions
Read more
Fix-a-Form, the multipage label
A popular & effective way to support new marketing initiatives and
product promotions
Read more
Fix-a-Form, the multipage label
A popular & effective way to support new marketing initiatives and product promotions
Read more
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About Us

MING KUANG ENTERPRISES CO. (“Ming Kuang” or the “Company”), founded in 1962, has some forty years history. Since its foundation, the Company provided its customers with the most forward printing equipments and techniques of its time, including monochrome printing to multi-colour label printing.

In 1987, in view to grow beyond commercial threshold and the traditional printing industry, the Company joined force with the British Fix-a-Form International. By means of strategic alliance, the Company imported the most cutting-edge packaging and printing techniques to effectively adapt to globalizing markets and well expand through the Asia-Pacific sector. In 1992, it further increased the scale of operation to set foot in the international market. Currently, the Company transacts business all over the world.

Products

The Company’s new product, Fix-a-Form multi-function leaflet labels, is well received and much-loved by the firms and general public; its multi-page design is a significant plus for the cost-benefit of the product packaging as well as the overall image. Distinct from the traditional single-page labels, Ming Kuang’s Fix-a-Form labels have adopted a multi-page 3-dimentional design and, in this fashion, multiplied the then limited product packaging space. The outline of the five major advantages of the product, as found in the marketing materials, is as follows:

Provision of a more cost-effective packaging

All Fix-a-Form labels may be applied by the fully-automated standard labeler; each minute approximately 100 to 150 bottles (boxes). Production efficiency and warehouse management have been amply increased as cost for human capital is reduced, as well as human errors of manual labeling, and any storage loss of supplies (such as carton boxes or shrink wrap film) is avoided.

Provision of related information and incorporation of marketing material

As the labels can remain adhered to the product packaging for prolonged period of time, it not only provides the consumers with readily accessible product information, it allows for great convenience during the use of the product and further cuts down on unnecessary marketing costs. Furthermore, Fix-a-Form enables direct and effective two-way communications with current clientele to further prevent intangible waste of resources.

The best promotional medium for the product

The multi-page design of the leaflet label maximizes the effectiveness of the initially limited space on the product package. The ability to provide detailed product-related information is characteristic of the multi-page design. Moreover, it can be used to promote other related products and provide the consumer a clear snap-shot of the companys product profiles after viewing the label.

Insighs

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How multipage labels support export

In 2019, 43 per cent of UK exports were to the UK’s largest trading partner, the EU. Although our relationship with the EU is actively changing, it is highly likely that we will still have and maintain strong trading partnerships with the EU and other European countries in the years to come,

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How to fit more information on a label

Limited space can present a challenge for the modern-day demands of product labelling. This can be an issue when there is a lot of information to convey such as ingredients, usage instructions, barcodes, QR-codes, contact details, safety advice, aftercare information and more. Legal repercussions By law, many products are required to state

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