Creating extra space on your packaging

Finding enough space on your packaging to include all of the information that customers need can be challenging. Although it might be tempting to increase the size of the packaging in order to create more space, a better solution is to ensure that you’re using any available space in the most effective way possible.

There are a few different solutions that you can use which will help you to optimise the way you communicate with your customers.

QR codes

This high tech solution involves placing a machine-readable code on your product packaging. QR codes are made up of a sequence of black and white squares that display additional information, or direct customers to a chosen URL when scanned with a smartphone camera.

This can be a really good way to link customers directly to contact information or FAQs that you don’t have room to include on your packaging. There is a downside to this solution however, as it isn’t fully accessible.

You’re not only having to rely on all of your customers having a smartphone, but the information also isn’t visible until the code has been scanned.

Booklets or Pamphlets

An internal booklet or pamphlet can be a great solution if you don’t have enough space on your packaging to include all of the necessary information. These tend to take up very little space inside the packet and can include tons of details about your product.

The only problem with booklets is that, like QR codes, the information isn’t immediately visible to your customer – plus all of the additional paper that it takes to make them.

If you like the idea of a booklet or pamphlet but don’t like the idea of it getting lost or left behind in the box, then a booklet label is the perfect compromise. This label attaches directly to your product and folds out to reveal all of the extra information that your customers need to know.

And, as it adheres straight to the product it can’t be lost or accidentally thrown away.

Revise your labelling solutions

QR codes and booklets are nice, but why make things more complicated than they need to be?

There are a variety of different ways that you can create more space on your labels, and you’re almost guaranteed to find one that’s perfect for your product.

Peel and reveal labels are an extremely popular solution as they’re resistant to both water and chemicals, so you won’t have to worry about any of the information being damaged or lost.

Or, if you have lots of information that you need to be displayed, then consider Fix-a-Form®, the multi-page label, instead.

A multi-page label can include up to 120 pages of additional product information, all while occupying the same space as a standard, single label would. These labels are available in a range of different finishes, shapes and sizes to suit your specific requirements for any product.

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