Product Information
Brand: Swire Coca-Cola
Application: Scratch Card
Use Case: Olympic Scratch-Off Lottery Campaign
Challenge
For promotions, lottery campaigns, or interactive activities, extra scratch cards or campaign materials can increase production costs, packaging steps, and management complexity.
They may also reduce the immediacy and convenience of consumer participation.
Solution
MingKuang can integrate scratch-off areas, campaign codes, prize redemption information, or promotional content directly into product labels or packaging through label structure design and scratch-off printing.
This allows products to carry interactive and promotional functions at the point of sale.
Key Benefits
- Reduce extra campaign material and packaging costs
- Make participation easier and more engaging
- Increase product interaction and promotional appeal
- Keep campaign information attached to the product
- Strengthen brand exposure and sales conversion效果
